YEH! fROZEN YOGURT & CAFÉ
FIRST, A DESIGN.
NEXT, FRANCHISES THROUGHOUT THE WORLD.
La Firme designed and executed the very first Yeh! Frozen yogurt & café shop in 2009. Since then, the frozen yogurt franchise company has boomed in Canada and it is now spreading throughout the world thanks in part to its integrated design. This novel self-serve business needed to make a bold visual statement that would instill festive feelings among the passers-by. Strong architectural shapes were colored according to long-standing food/color paradigms proven to work on consumer psychology.
The spare, simple design embodies not only delicious fun but clean efficiency. Others have tried to reproduce the look without ever achieving the effect of the original roll out.