LA FIRME | DESIGN ET ARCHITECTURE D’INTÉRIEUR
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Copie de BOUTIQUE YEH! YOGOURT GLACÉ

La Firme est derrière le design et la réalisation du premier Yeh! à Montréal. Aménagement sobre et épuré incarnant un plaisir délicieux, ainsi qu'un environnement soigné

View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on the black walls. We see in the distance the built-in vending machines

YEH! fROZEN YOGURT & CAFÉ

FIRST, A DESIGN.

NEXT, FRANCHISES THROUGHOUT THE WORLD.

La Firme designed and executed the very first Yeh! Frozen yogurt & café shop in 2009. Since then, the frozen yogurt franchise company has boomed in Canada and it is now spreading throughout the world thanks in part to its integrated design. This novel self-serve business needed to make a bold visual statement that would instill festive feelings among the passers-by. Strong architectural shapes were colored according to long-standing food/color paradigms proven to work on consumer psychology.

The spare, simple design embodies not only delicious fun but clean efficiency. Others have tried to reproduce the look without ever achieving the effect of the original roll out.

 

DESIGN

La Firme

PRODUCTION

2009

PHOTO

Simon Rufiange

View of the entrance outside the shop on Saint-Laurent Street in Montreal. Brick vault with atypical lighting of green color. The open patio door reveals the interior of the shop
View of the entrance outside the shop on Saint-Laurent Street in Montreal. Brick vault with atypical lighting of green color. The open patio door reveals the interior of the shop
View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on a black background. We see in the distance the built-in vending machines
View of the shop with its hardwood floor. The volume of the checkout counter with its angles and its pink color contrasts on a black background. We see in the distance the built-in vending machines