THE ART OF DESIGNING QUICK SERVICE RESTAURANTS (QSR)
After issuing a request for proposals (RFP) to a dozen of architectural and design firms, A&W Canada selected us to revive the client experience for their Quebec standalone restaurants: from the architecture to the entire interior design which among other things included the graphic components, the menu, the trays, the signage as well as the furniture.
Our team focused on A&W’s corporate point of differentiation that values natural ingredients and the quality of its menu. In sync with the growing concerns of the Québécois consumer, our strategy translated into three conceptual pillars of transparency, simplicity and honesty. Our approach also called for opening up the kitchen to make it more visible from the order desks.
THE CLIENT EXPERIENCE. ABOVE ALL.
All contact points with the consumers — promotional displays, menus, information terminals — were redesigned for both the walk-thru and the drive-thru. Another most interesting asset: our concept can easily be duplicated in other locations or adapted to existing restaurants with realistic and achievable budgets.
The success of this venture rests on our team creativity and inspirations that were focused on our client’s objectives to reinvigorate their brand, expand their franchise system and increase their market shares. Which they did on all counts.