LA FIRME | DESIGN ET ARCHITECTURE D’INTÉRIEUR
la-firme-a&w-restaurant-01.jpg

Copie de RESTAURANT A&W | La Firme | Design, Architecture & Construction

La Firme a été approchée par A&W Canada pour revoir complètement le design de ses restaurants au Québec; trois piliers conceptuels: transparence, simplicité et honnêteté

Rendered the new A & W restaurant in Quebec. Large windows overlooking the terrace. Use of wood on the ceiling of the dining room continuing outside. QSR, concept of fast food

A&W

THE ART OF DESIGNING QUICK SERVICE RESTAURANTS (QSR)

After issuing a request for proposals (RFP) to a dozen of architectural and design firms, A&W Canada selected us to revive the client experience for their Quebec standalone restaurants: from the architecture to the entire interior design which among other things included the graphic components, the menu, the trays, the signage as well as the furniture.

Our team focused on A&W’s corporate point of differentiation that values natural ingredients and the quality of its menu. In sync with the growing concerns of the Québécois consumer, our strategy translated into three conceptual pillars of transparency, simplicity and honesty. Our approach also called for opening up the kitchen to make it more visible from the order desks.

THE CLIENT EXPERIENCE. ABOVE ALL.

All contact points with the consumers — promotional displays, menus, information terminals — were redesigned for both the walk-thru and the drive-thru. Another most interesting asset: our concept can easily be duplicated in other locations or adapted to existing restaurants with realistic and achievable budgets. 

The success of this venture rests on our team creativity and inspirations that were focused on our client’s objectives to reinvigorate their brand, expand their franchise system and increase their market shares. Which they did on all counts.

 

DESIGN 

La Firme

BRANDING 

Johan Högdahl

PRODUCTION 

2015

Rendered the new A & W restaurant in Quebec. Large windows overlooking the terrace. Concrete border and orange railing. QSR, concept of fast food
Interior view of the new A & W restaurant in Quebec. Concrete benches with cushions in black leather. Wooden backrest with orange painted steel structure. Skylights with exposed beams
Interior view of the new A & W restaurant in Quebec. Concrete service counter with vertical wooden slats. Branding integrated on the menu, on the floor, in the shop windows. QSR, concept of fast food
Interior view of the new A & W restaurant in Quebec. Concrete service counter with vertical wooden slats. Branding 360, QSR, fast food concept. Skylight with apparent structure
View of the dining room of the new A & W restaurant in Quebec finished in natural wood. Refrigerator side glazed customer type storeroom for vegetables. Branding 360, QSR, fast food concept
View of the dining room of the new A & W restaurant in Quebec finished in natural wood. Glazed refrigerator to see the vegetables. Fast food. Skylight with apparent structure
Interior view of the new A & W restaurant in Quebec. Concrete service counter with vertical wooden slats. Branding integrated on the menu, on the floor, in the shop windows. QSR, concept of fast food
New visual for A & W restaurant in Quebec. Integration of 360 branding. Serving platter with fried hamburger and paper bag. QSR, fast food.