LA FIRME | DESIGN ET ARCHITECTURE D’INTÉRIEUR
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Copie de BOUTIQUE MODE CHOC

Redéfinition du design et de l’expérience client de ce magasin de détail à grande surface: esthétique, décor et signalétique originale et forte.

Cash counter of a clothing store. Use of recovered doors and cabinet fronts. Counter of solid cherry. Concealed storage. White logo in wooden niche. Hanging light bulbs

MODE CHOC

OPTIMIZING THE CLIENT EXPERIENCE IN A RETAIL STORE

In order to redefine the client experience for this big box store, we had to make sure not to aesthetically fall into the same ruts of the competitors in terms of the decor and signage. Among other things, we had to streamline the store layout, merge the made-to-measure furniture with the brand image and make the various areas of the store easier to understand by a bold and original signage.

MAXIMIZING SPACE TO BETTER PRESENT THE PRODUCTS

In a retail business, every square centimeter counts. This is one of the reasons why the Mode Choc chain of retail stores is a success. Add to this key elements such as lighting and the circulation areas through which shoppers can access small boutique-like zones such as the ones reserved for the Lingerie or the Accessories departments.

A SOBER CONTAINER TO HIGHLIGHT THE CONTENT

We “rediscovered” the concrete slab which was hiding under two layers of rugs and a few centimeters of ceramic. Once repaired, it was polished and sealed to bring out the beauty of the aggregates. For the walls and the wall accents, we opted for birch, a local wood species that offers great color variations. This allowed us to enliven a space which was basically a rather harsh and industrial setup.

 

DESIGN 

La Firme

CABINETMAKING

Ébénisterie Lac-St-Jean

LIGHTING

Éclairage Raymond

PHOTO 

Ulysse Lemerise Bouchard

PRODUCTION

2017

Garment shop with polished concrete floor. Custom made wooden shelf with white rack. Black full-height identification column to identify different sections
Garment shop with polished concrete floor. Black full-height identification column to identify different sections. Apparent mechanics, white ventilation. Wall of wooden slats
Garment shop with polished concrete floor. Full height black signage column. Wall of wooden slats. Ceiling of the baby zone effect sky painted in blue with cloud.
Garment shop with polished concrete floor. Full height black signage column. Ceiling lowered and painted black in the teenage zone
Clothes store. Full height black signage column. Apparent mechanics, white ventilation. Wall of wooden slats. White fitting room with black vinyl.
Wall of wooden slats, solid cherry, installed in angle with black lettering on the surface.
Cash counter of a clothing store with polished concrete floor. Counter of solid cherry. White logo in wooden niche. Hanging bulbs. Black full height signage
Layout of a large-scale clothing store