LA FIRME | DESIGN ET ARCHITECTURE D’INTÉRIEUR
la-firme-restaurant-lola-rosa-01.jpg

Copie de RESTAURANT LOLA ROSA | La Firme | Design, Architecture & Construction

Refonte complète de l'image de marque, du logo, du menu ainsi que du design de l'espace. Décor minimaliste composé de béton, de contreplaqué en merisier et de métal peint

View of the checkout counter made of cherry plywood with showcase pastry. The wall of the kitchen where the menu is displayed is a continuity of wooden countertop and ceiling fallout.

LOLA ROSA

A WELL THOUGHT-OUT TAKE-OUT

Located in Montreal, Lola Rosa vegetarian restaurants have been reaching for the past 10 years a clientele avid for tasty meals and relaxed atmosphere.

Launching in the Quartier de l’innovation a new location almost exclusively devoted to take-out orders, the owners mandated us to improve their service and develop a new client profile. The young veggie chain took advantage of this further step to review its entire branding whilst at the same time setting up this new locale on William Street as the “kitchen hub” which will eventually supply future Lola Rosa outlets. We carried out the entire project as a rollout, namely a QSR easy to clone and easy to deploy.

Architecturally and design-wise, we have managed to preserve Lola Rosa’s unique character and atmosphere while instilling a more contemporary look. We also banked on practical and cost-saving strategies that make operations flow easier throughout the organization: a win-win situation for the clients, the cooks and the cashiers.

This overall exercise gave us the opportunity to rethink Lola Rosa’s visual identity all through its various applications: objects, accessories, uniforms, displays, boxes and labels.

 

DESIGN 

La Firme

CABINETMAKING

PI3 - PIED CUBE

PHOTO 

Ulysse Lemerise Bouchard

BRANDING 

Johan Högdahl

GRAPHIcS

Thaïla Khampo

PRODUCTION

2016

Dining room with floor, wall and ceiling of raw concrete. Furniture in cherry plywood. Corridor of the bathroom in white metro ceramic. Custom signage on metal plate.
Dining room with floor, wall and ceiling of raw concrete. Furniture in cherry plywood. Corridor of the bathroom in white metro ceramic. Custom signage on metal plate.
Interior of the preparation kitchen. Fixtures from the dining room cross the wall by small window provided for this purpose. Concrete floor and stainless equipment
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Signage made to measure for the restaurant. Rectangular aluminum plate finished in orange-pink baked paint with the word: Laser cut toilet. Element on white ceramic wall
Layout plan of Lola Rosa restaurant in William Street in Montreal by La Firme's interior design team.